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Business Details
50+ Years
experience
Your Trusted Insurance Partner in Beaver Dam, WI
Established in 1965, Richards Insurance has grown from a single office in Beaver Dam to a leading independent insurance agency serving Wisconsin with six regional offices. Our philosophy of prioritizing customer service over new business acquisition has allowed us to combine big-city expertise with small-town care. As an independent agency, we offer personalized insurance solutions through multiple carriers, ensuring clients receive optimal coverage at competitive rates.

Our team of over 50 professionals specializes in property & casualty, employee benefits, life insurance, and specialty coverage for businesses and individuals. We maintain a commitment to local ownership and community involvement, reflecting founder Donald E. Richards' belief in neighbor-to-neighbor service relationships.
Services
Auto Insurance Home Insurance Business Insurance Employee Benefits Life Insurance Farm Insurance Commercial Auto Workers Compensation Cyber Liability
Details
  • Year established: 1965
Highlights and features
  • Local ownership with 58+ years of Wisconsin insurance expertise
  • Independent agency access to multiple top-rated carriers
  • Personalized service from experienced insurance professionals
  • Comprehensive coverage options for individuals and businesses
  • Community-focused approach to risk management solutions
What people say
Knowledgeable agents Personalized service Efficient claims processing Local expertise Comprehensive options
Services
Auto Insurance
We provide comprehensive auto insurance solutions meeting Wisconsin's minimum requirements while offering customizable options. Our policies protect against liability, property damage, and uninsured motorists. We specialize in coverage for standard vehicles, collector cars, and commercial fleets. Our local agents help clients navigate coverage options and secure competitive rates through multiple carriers.
Business Insurance
Our business insurance programs protect Wisconsin companies from operational risks. We offer property insurance, general liability coverage, and workers compensation policies tailored to specific industries. Our expertise includes construction, manufacturing, healthcare, and technology sectors. We help businesses implement risk management strategies and compliance solutions for OSHA and regulatory requirements.
Employee Benefits
We design comprehensive employee benefits packages that help businesses attract and retain talent. Our offerings include group health, dental, vision, and life insurance plans. We provide HR consulting services for ACA compliance, ERISA regulations, and benefits administration. Our team works with employers to create cost-effective solutions that meet both employer and employee needs.
Life Insurance
We offer term, whole, and universal life insurance policies to protect families and businesses. Our solutions include income replacement, mortgage protection, and estate planning strategies. We provide riders for chronic illness, long-term care, and disability coverage. Our agents help clients determine appropriate coverage amounts and structure policies to meet evolving financial needs.
Farm Insurance
Our farm insurance programs protect Wisconsin agricultural operations with crop insurance and property coverage. We offer Multi-Peril Crop Insurance (MPCI) and crop hail insurance for various crops. Our policies cover equipment, livestock, and farm structures. We specialize in solutions for both new and multi-generational farming operations.
People
Donald E. Richards
Founder
Established Richards Insurance in 1965 with a commitment to customer service over sales. Built the agency on principles of local ownership and neighbor-to-neighbor relationships. Expanded operations to multiple Wisconsin locations while maintaining family values.
Questions
How do I get an insurance quote?
Contact any of our Wisconsin locations or visit our website to request a free quote. Our agents will help compare options from multiple carriers to find the right coverage at the right price.
What types of insurance do you offer?
We provide auto, home, business, life insurance, employee benefits, farm insurance, and specialty coverage including cyber liability and workers compensation for Wisconsin residents and businesses.
How do I file a claim?
Contact your local Richards Insurance office directly or reach out through our website. Our claims specialists will guide you through the process and ensure timely resolution with your insurance carrier.
Do you serve businesses only or individuals too?
We serve both individuals and businesses across Wisconsin, offering personalized insurance solutions for homeowners, auto owners, and commercial enterprises of all sizes.
Are you affiliated with specific insurance companies?
As an independent agency, we represent multiple insurance carriers to provide unbiased recommendations and competitive pricing options for our clients.