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Business Details
50+ Years
experience
Your Trusted Insurance Partner in Baraboo, WI
Founded in 1965, Johnsen Insurance has served Wisconsin residents for over five decades with personalized insurance solutions. Our independent agency philosophy allows us to prioritize client needs while maintaining deep community ties through local volunteering and partnerships. With expertise in auto, home, commercial, and specialty insurance lines, we combine generational knowledge with modern risk management strategies.

Our team's commitment to transparency and long-term relationships has earned us trusted advisor status among businesses and families across Baraboo. We distinguish ourselves through proactive coverage analysis, rapid claims resolution, and tailored policy education that empowers informed decision-making.
Services
Auto Insurance Home Insurance Commercial Insurance Boat Insurance Condo Insurance Flood Insurance Health Insurance Life Insurance Motorcycle Insurance Umbrella Insurance
Details
  • Year established: 1965
Highlights and features
  • We offer 58 years of continuous local insurance expertise since 1965
  • Our independent agency status provides access to multiple carrier options
  • We maintain A+ ratings with major insurance carriers for policyholder protection
  • Our team includes certified commercial insurance specialists with 30+ years average tenure
  • We guarantee 24/7 claims support with local adjusters for faster resolution
What people say
Stellar service Great customer care Knowledgeable team Quick claims resolution Community involvement
Services
Auto Insurance
Our auto insurance policies protect Wisconsin drivers with customizable coverage options including liability, collision, and comprehensive protection. We specialize in finding cost-effective solutions for high-risk drivers and unique vehicles while maintaining A+ carrier ratings. Our clients benefit from 24/7 claims support and local adjusters for faster resolution times.
Commercial Insurance
Tailored commercial insurance packages safeguard businesses with general liability, workers' compensation, and property coverage. We offer specialized risk management for construction, hospitality, and manufacturing sectors with access to surplus lines carriers. Our clients receive annual policy reviews to ensure evolving business needs are met with comprehensive protection.
Home Insurance
Custom home insurance policies protect primary residences and investment properties against common risks including fire, theft, and weather damage. We provide replacement cost guarantees and optional endorsements for high-value items. Our clients receive personalized policy education sessions and guaranteed replacement cost coverage to ensure adequate protection.
Life Insurance
We offer term and permanent life insurance solutions to protect families and business interests. Our specialists provide policy illustrations with guaranteed cash value projections and estate planning integration. Clients benefit from simplified underwriting options and guaranteed insurability riders for future coverage needs.
Umbrella Insurance
Umbrella policies provide additional liability coverage beyond standard auto and home insurance limits. We offer policies starting at $1 million with flexible limits up to $10 million. Our clients receive comprehensive risk assessments to determine appropriate coverage levels and policy stacking options for maximum protection.
People
Bill Johnsen
President
Third-generation insurance professional with 43 years of industry experience, specializing in commercial risk management and policyholder advocacy. Maintains active involvement in local business development initiatives.
Mike Johnsen
Agent
Certified insurance specialist with 30 years of experience in personal lines coverage and claims resolution. Active community volunteer with leadership roles in local cultural organizations.
Questions
What types of insurance do you offer?
We provide auto, home, commercial, boat, life, and specialty insurance policies for individuals and businesses in Wisconsin.
How can I get an insurance quote?
Request instant online quotes through our website or contact our Baraboo office directly for personalized policy comparisons.
Do you handle insurance claims locally?
Yes, our local claims specialists manage all claims from our Baraboo office with 24/7 emergency support available.
Are you affiliated with specific insurance carriers?
We partner with top-rated carriers like Progressive, Acuity, and Hagerty while maintaining independent agency status for client flexibility.
What commercial insurance options exist for small businesses?
We offer customized packages including general liability, workers' compensation, and property insurance with specialized coverage for local industries.
How do you support community organizations?
Our team volunteers extensively with Baraboo cultural institutions and provides pro bono risk assessments for local nonprofits.