Business Details
50+ Years
experience
Your Trusted Partner for Insurance Solutions
Atlanta Life has been a cornerstone of stakeholder capitalism and diversity, equity, and inclusion for over a century. Founded in 1905 by Alonzo F. Herndon, a formerly enslaved man, we began as a solution for families lacking financial security during times of loss. Our mission evolved into providing generational financial protection and career opportunities for underserved communities. In 2023, we were acquired by Atlanta Life Holdings, a group of African-American entrepreneurs committed to continuing our founders vision. Today, we operate as a reinsurer of group benefits programs for corporate, government, and affinity group clients while expanding into individual life insurance.Our partnership with EquiTrust Life Insurance Company broadens our reach, ensuring accessible wealth-building tools for all. Through the Herndon Foundation, weve contributed over $5 million to support education, entrepreneurship, and civil rights initiatives. Our certified Minority Business Enterprise status enables clients to meet supplier diversity goals through reinsurance partnerships. With a legacy rooted in community stewardship, we remain dedicated to protecting families and advancing economic equity.
Services
Group Insurance
Reinsurance
Life Insurance
Disability Insurance
Health Insurance
Dental Insurance
Details
- Year established: 1905
Highlights and features
- We offer over 100 years of expertise in insurance and financial services.
- Our certified MBE status supports clients' supplier diversity goals.
- We partner with EquiTrust to expand accessible wealth-building solutions.
- Our Herndon Foundation has donated $5M+ to community initiatives.
- We specialize in reinsurance solutions for corporate and government clients.
Associations and certifications
- Minority Business Enterprise (MBE)
Services
Group Insurance
Group Insurance provides cost-effective coverage for employees or organizational members. We offer life, disability, health, and dental insurance options tailored to employer and affinity group needs. Our solutions help organizations attract talent while ensuring financial protection for families.
Reinsurance
Reinsurance protects insurers by sharing policy risks through contractual agreements. We assume portions of life and health insurance liabilities, helping primary insurers manage large claims and maintain financial stability while supporting supplier diversity goals.
Life Insurance
Our life insurance solutions provide financial security for beneficiaries upon policyholder death. Designed for both group and individual markets, these policies help build generational wealth and protect families during critical times.
Supplier Diversity
As a certified MBE, we offer Tier-1 and Tier-2 supplier diversity opportunities. Employers can meet diversity goals by reinsuring group benefits through Atlanta Life while accessing specialized insurance expertise and community impact.
People
Eric L. Holoman
President & CEO
Eric leads Atlanta Life and EquiTrust Life Insurance Company with expertise in acquisitions and financial services. He has held leadership roles at Magic Johnson Enterprises and major banks, focusing on long-term business viability and community impact.
Ryan L. Smith
Executive Vice President
Ryan oversees strategy and innovation at Atlanta Life. With experience in venture capital and private equity, he previously led EquiTrust's growth initiatives and contributed to Magic Johnson Enterprises' financial ventures, including the EquiTrust acquisition.
Paul A. Miller
Corporate Secretary & Treasurer
Paul manages legal affairs and compliance for Atlanta Life and EquiTrust. His career spans government roles, including Illinois Special Deputy Receiver, and corporate leadership in legal and regulatory matters across major insurance firms.
Kam Harris
Actuarial Vice President
Kam directs actuarial operations with 15+ years in insurance risk management. He previously held leadership roles at Fidelity & Guaranty and AXA US, specializing in product development, valuation, and economic capital management strategies.
Courtney Johnson
Business Development VP
Courtney leads business development with 20+ years in group insurance. Her experience includes leadership roles at Prudential and MetLife, focusing on client relationships, sales strategy, and tailored insurance solutions for national accounts.
Questions
What types of group insurance do you offer?
We provide life, disability, health, and dental insurance solutions for employers and organizational groups, designed to meet diverse employee benefit needs.
How does reinsurance benefit insurance companies?
Reinsurance reduces risk exposure by sharing policy liabilities. We help primary insurers manage large claims, improve capital efficiency, and maintain financial stability through customized reinsurance agreements.
Can companies use Atlanta Life for supplier diversity goals?
Yes, as a certified MBE, we offer Tier-1 and Tier-2 supplier diversity partnerships through group insurance reinsurance arrangements that count toward corporate diversity spending targets.
What community initiatives do you support?
Through the Herndon Foundation, we've donated $5M+ to civil rights, education, and entrepreneurship programs supporting underserved communities and next-generation business leaders.
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