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A brief window exists when a homeowner purchases a home, and we connect you at the right time. Get a quote request for home insurance leads today! Get matched to consumers in your region actively searching for an affordable health insurance plan. Whether you are an agent, a partner providing insurance leads, a consumer looking for a quote, or an affiliate, the insurance industry can be complex and difficult to navigate.

Our goal is to simplify the entire process using digital technology and paying close attention to your individual needs, ultimately connecting you with the correct person. Agents - In today's industry it is a struggle to find a company to provide a consistent flow of quality leads. The Lead Company has innovated in the industry to provide you the highest quality insurance leads possible.

Using technology and filters to target leads that fit you and your company is the fastest way to grow your business - Get Qualified Leads Today! Consumers - Are you tired of paying for overpriced insurance with minimal coverage?
Services
About Us
Since 1999, The Lead Company has offered a 100% free referral service to consumers in search of auto, home, life and health insurance.
We strive to connect consumers with the perfect insurance agent or company.
Through our quality screening process, consumers searching for quotes online are delivered in real-time to local agents specializing in the exact needs of the individual.
As a company, our primary goal is to focus on consumer experience.
We do this through an innovative approach that connects the consumer with an insurance professional in real-time.
Affiliates
In order to be successful and continue to grow, our agents and partners must have consistent and reliable access to quality insurance leads.
The highest quality leads come from consumers who are actively searching for auto, home, life and health insurance.
We regularly seek to expand our network of affiliates who can sell us real-time insurance leads.
Leverage a Large Network of Buyers - Over the years we have expanded our base of agents and partners whom have grown to trust us for the quality and reliability of our insurance leads.
Partners
Partners typically have an extended network of insurance agents, specializing in life insurance, home insurance, health insurance and auto insurance.
To service those individual agents, partners require the best in quality when it comes to purchasing and distributing insurance sales leads throughout their network of contacts.
The Lead Company offers the most innovative approach to providing your agents with first-class leads.
Competitive Pricing - Our buying power allows us to acquire leads at competitive rates, providing you with a fair price point when you purchase those leads for the agents in your network.
Consumers
At some point we all end up shopping around for insurance, whether it's life, auto, home or health insurance, and the entire process can be extremely frustrating.
Most policies use technical legalese or industry related jargon that is difficult to understand.
Not only do you have to deal with wading through endless policy options but pricing can vary widely among agencies.
With the economic fluctuations, and the every-increasing cost of living, so many Americans are forced with sacrificing important insurance benefits in order to save on premiums.
Agents
The Lead Company has made quality our number one priority.
We know the growth of your agency is dependent on our ability to provide a superior product in auto, home, life and health insurance leads.
Reliable and consistent delivery of quality leads will give your agency the edge necessary to compete in an industry changing daily.
The filtering process provided will virtually guarantee each lead purchased matches the ideal client of the insurance company you represent.
Common daily frustrations for agencies often include poor quality and recycled leads.
Investors
Since 1999, The Lead Company has been striving to improve the leads produced in the insurance industry.
Moving away from a traditional marketing format and establishing a deep level of credibility with our network of agents, partners and affiliates has positioned us for continued success.
Despite our growth, we have remained true to our "small business treatment" focus and we understand to sustain the type of growth envisioned, importance needs to be placed on avoiding the large corporate atmosphere projected by many companies today.
Products
Shopping for insurance can be overwhelming.
Let's face it; not a lot of us are savvy on the legalese of insurance policies, and we do not pretend to be.
When shopping for auto, home, life or health insurance, your primary concern is often getting the best rate without sacrificing the benefits of the policies you choose.
Buying insurance from "that insurance guy my brother uses" might save you a bit of money, but does it offer all the protection and coverage you need?
Economic fluctuations are always putting the pinch on families and many are searching for ways to make ends meet, cutting costs whereever they can - including insurance.
Auto Insurance Leads
Since 1999, The Lead Company has connected consumers with local partners and agents in order to provide those consumer leads with the most affordable, appropriately matched auto insurance quotes.
Whether a consumer requests a quote through our site, or we purchase and provide the insurance leads provided by an affiliate, we qualify every individual contact to match them to the best insurance agent.
Consumers - Finding affordable auto insurance has never been easier; we will put you in touch with a first-class agent who can provide the best vehicle coverage.
Home Insurance Leads
When a homeowner closes on a home, an agent has a brief window to close on a request for a quote.
Even consumers with an existing policy are fast to close a deal on a new policy in order to reduce their monthly budget as quickly as possible.
Whether you need more affordable home insurance or you are in search of home insurance leads, The Lead Company specializes in serving you.
Consumers - Keep your home protected by a local agent who knows your community, home and needs.
Get a Quote from a home insurance agent today.
Life Insurance Leads
Agents do more than sell life insurance; they sell piece of mind and security for families.
For over 10 years, The Lead Company has connected consumers in search of life insurance with agents nationwide who can match coverage to the needs of the consumer.
Our real-time lead process can deliver leads to agents or partners in seconds from the time a quote is requested.
Agents & Partners - When you need quality, screened life insurance leads, The Lead Company provides the solution.
Contact Us Today for life insurance leads in bulk or on an individual basis.
Health Insurance Leads
For consumers, there is always a need to find an affordable health insurance plan.
The Lead Company specializes in delivering real-time health insurance leads, giving consumers direct access to agents and partners who provide the type health insurance plans they need.
Agents & Partners - Connect with consumers while they are actively searching for health insurance.
Expand your customer base with individual and volume leads, delivered to you in real time.
Contact Us Today to learn more.
Consumers - Let The Lead Company help you find the ideal health insurance provider to match your needs.
Resources
The Lead Company has grown exponentially because of our ability to innovate within the insurance industry.
We understand the needs of consumers, agents, affiliates and partners and are able to provide the support necessary to be successful.
We continually offer resources to all of our partners in each aspect of our business to help you the entire way.
If you are able to offer any information, industry resources or anything additional that you feel would be pertinent to the continued success of The Lead Company - Please Contact Us Today.
Contact Us
The Lead Company is proudly located in Grand Rapids, Michigan.
We are always available for questions, comments, concerns or discussions around how to better serve our customers.
If you have any questions regarding The Lead Company please contact us using the information below.
To contact individual departments of The Lead Company please select the appropriate description of yourself below.
All descriptions are received by a person in real-time and we will do our very best to reply the same day.