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Your Trusted Insurance Partner in West Michigan
Shoreline Insurance Agency has served West Michigan for over four decades, delivering comprehensive insurance solutions tailored to individual and business needs. Our team of experienced agents specializes in crafting personalized coverage plans across commercial, personal, and employee benefits sectors. We prioritize client relationships, offering direct access to knowledgeable staff, competitive products, and exceptional claims service. With a focus on innovation and financial integrity, we help clients mitigate risks and achieve long-term security.

Our commitment to excellence is reflected in our partnerships with top-tier insurers and our dedication to understanding each client's unique requirements. By combining industry expertise with personalized service, we ensure clients receive optimal protection for their assets, families, and businesses. Our agency remains a trusted advisor in navigating complex insurance landscapes, emphasizing transparency, reliability, and proactive risk management.
Services
Business Insurance Personal Insurance Employee Benefits Life & Health Insurance Mineral Workplace Services
Highlights and features
  • We have over 40 years of experience serving West Michigan's insurance needs.
  • Our agents provide personalized service with direct access to knowledgeable staff.
  • We partner with top-tier insurance companies to offer competitive, comprehensive coverage.
  • Our 24/7 claims service ensures support whenever emergencies arise.
  • We specialize in customized risk management solutions for businesses and individuals.
Services
Business Insurance
We design comprehensive commercial insurance packages protecting businesses of all sizes. Our solutions address property, liability, auto, workers' compensation, and specialized risks like cyber liability. With partnerships across leading insurers, we create tailored programs that safeguard assets and ensure operational continuity during unforeseen events.
Personal Insurance
Our personal insurance services cover homes, vehicles, and valuable assets with customizable policies. We offer home, auto, umbrella liability, and specialty coverage for watercraft or recreational vehicles. By assessing individual needs, we craft affordable plans that protect families and personal investments against common and unique risks.
Employee Benefits
We develop competitive employee benefit packages including health, dental, vision, disability, and life insurance. Our solutions accommodate group needs while balancing affordability and comprehensive protection. We partner with major providers to deliver flexible plans that enhance employee satisfaction and support business growth.
Life & Health Insurance
Our life insurance options include term, universal, and survivorship policies to meet diverse financial protection goals. Health insurance solutions feature HSA-compatible plans, major medical coverage, and Medicare options. We prioritize long-term security planning while maintaining affordability and accessibility for individual clients.
Mineral Workplace Services
This complimentary service provides 24/7 access to HR experts, compliance training, and policy resources. Features include live HR advisor support, safety training modules, employee handbook tools, and regulatory compliance updates. Designed to reduce legal risks and streamline workforce management for small to mid-sized businesses.
People
April Lipka
Customer Service Representative
April Lipka assists clients with policy management and insurance inquiries, leveraging her expertise to ensure timely, accurate service delivery for personal and commercial accounts.
Don Liebetreu
Account Executive
Don Liebetreu specializes in commercial insurance solutions, helping businesses identify risks and implement protective strategies tailored to their operational needs and industry requirements.
Stephanie Smith
Customer Service Representative
Stephanie Smith provides dedicated support for policyholders, addressing coverage questions and facilitating smooth claims processing for both individual and business insurance clients.
Josh Silvis
Account Executive
Josh Silvis focuses on commercial risk management, developing customized insurance programs that protect businesses against property, liability, and operational exposures.
Sarah Stevens
Customer Service Representative
Sarah Stevens supports clients with policy administration and claims coordination, ensuring clear communication and efficient resolution of insurance-related matters.
Questions
What types of insurance does Shoreline offer?
We provide business insurance, personal insurance, employee benefits, life insurance, health insurance, and HR compliance solutions through our Mineral Workplace service.
How do you personalize insurance policies?
Our agents assess individual and business needs through detailed consultations, then leverage partnerships with multiple insurers to create customized coverage solutions.
What if I need emergency claims assistance?
We offer 24/7 claims support through direct contact with our claims representatives or via our partner insurance companies' emergency channels.
What is the Mineral Workplace service?
Mineral Workplace is a free HR compliance platform offering live expert advice, training modules, policy templates, and regulatory updates for businesses.
Do you offer financing options for insurance premiums?
We partner with insurers providing flexible payment plans to accommodate different budgetary needs for both personal and commercial policies.