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Business Details
21 Years
experience
Your Trusted Insurance Partner in Dunedin, FL
Ross Insurance Group is a family-owned and operated insurance agency based in Dunedin, Florida, specializing in property and casualty insurance solutions. Founded in 2005 by Gary Keller, we operate as an independent agency, offering coverage from multiple reputable third-party insurance carriers to ensure competitive premiums for our clients. Our team prioritizes education over sales, focusing on personalized service to meet both personal and business insurance needs. We are committed to the principles of service, integrity, and professionalism, striving to exceed client expectations through tailored insurance solutions. With over 15 years of experience in the industry, our expertise spans auto, homeowners, flood, and recreational line insurance, including specialized coverage for RVs, boats, motorcycles, and golf carts.

We emphasize transparency in all communications, ensuring clients understand policy details, deductibles, and coverage limitations. Our dedication to client satisfaction includes guiding policyholders through claims processes and providing clear explanations of hurricane deductibles, flood risks, and uninsured motorist protections. We actively educate clients on risk mitigation strategies, such as documenting damage and avoiding repair scams. Our office serves Clearwater, Dunedin, Palm Harbor, Tarpon Springs, East Lake, Oldsmar, and the broader Tampa area. By maintaining strong relationships with insurance carriers and focusing on long-term client partnerships, we aim to protect our clients' assets while delivering exceptional service.
Services
Auto Insurance Homeowners Insurance Flood Insurance Recreational Line Insurance Umbrella Policies
Details
  • Year established: 2005
Highlights and features
  • We are an independent agency offering policies from multiple reputable insurance carriers.
  • Our team provides personalized insurance solutions tailored to individual and business needs.
  • We prioritize client education to ensure clear understanding of coverage options and risks.
  • Founded in 2005, we bring over 15 years of experience in property and casualty insurance.
  • We serve clients across the Tampa Bay area with localized expertise and dedicated support.
Services
Auto Insurance
Ross Insurance Group provides comprehensive auto insurance coverage tailored to Florida drivers' needs. Our policies include liability protection, collision and comprehensive coverage, and uninsured motorist options. We help clients navigate state-mandated minimums while offering guidance on optimal coverage limits. With average Florida premiums exceeding national rates, our independent agency compares multiple carriers to secure competitive rates while ensuring adequate protection for vehicles and drivers.
Homeowners Insurance
Our homeowners insurance solutions protect Florida properties against common risks, including hurricane-related damage. We educate clients on hurricane deductibles, wind-driven rain limitations, and flood coverage requirements. Policies emphasize risk mitigation strategies and proper documentation procedures following storms. We help policyholders avoid repair scams through direct carrier coordination and ensure understanding of policy terms. Our team focuses on long-term protection for homes, families, and personal assets in hurricane-prone regions.
Flood Insurance
We specialize in flood insurance solutions for properties in both high-risk and low-risk zones. Our policies cover damage from surface water accumulation, including hurricane-related flooding. We educate clients on FEMA guidelines, elevation certificate requirements, and the importance of flood coverage even outside designated high-risk areas. With over 20% of flood claims occurring in low-risk zones, we emphasize proactive protection to safeguard property investments against costly water damage incidents.
Recreational Line Insurance
Our recreational line insurance covers RVs, boats, motorcycles, and golf carts with specialized protection plans. Policies include comprehensive coverage, mechanical breakdown protection, and on-water towing services. We offer unique benefits like pet injury coverage and total loss replacement options. Our team ensures proper protection for recreational vehicles while addressing specific risks associated with watercraft and motorized leisure equipment through tailored insurance solutions.
Umbrella Policies
We provide umbrella insurance policies that extend liability protection beyond standard policy limits. These policies offer additional security for personal and business assets against catastrophic claims. Our team explains coverage thresholds, liability gaps, and risk management strategies to ensure comprehensive protection. Umbrella policies complement primary insurance products, providing clients with enhanced financial security against major liability events.
People
Ross Keller
Director of Operations
Ross Keller founded Ross Insurance Group in 2005 with a vision to provide personalized insurance solutions. He oversees daily operations and ensures adherence to the agency's core values of service and integrity.
Tricia MacGregor
Licensed Agent/Insurance Advisor
Tricia MacGregor assists clients with insurance needs, providing expert guidance on policy selection and risk management. She holds professional licensing to ensure compliance with Florida insurance regulations.
Lesley Woo
Licensed Agent/Insurance Advisor
Lesley Woo offers personalized insurance advice to clients, specializing in property and casualty coverage. Her expertise helps clients navigate complex insurance requirements and coverage options.
Ginger
Office Mascot
Ginger serves as the office mascot, creating a welcoming environment for clients while supporting the team's commitment to friendly, approachable service.
Questions
What types of insurance does Ross Insurance Group offer?
We provide auto, homeowners, flood, recreational line insurance, and umbrella policies for both personal and business needs.
Why use an independent insurance agency?
As an independent agency, we compare multiple carriers to find competitive rates and tailored coverage solutions for your specific needs.
Do I need flood insurance if I'm not in a high-risk zone?
Yes, over 20% of flood claims occur in low-risk areas. We recommend flood coverage even for properties outside designated high-risk zones.
How does hurricane deductible work?
Hurricane deductibles typically range from 2-10% of your home's insured value and apply specifically to hurricane-related damage events.
What's included in recreational vehicle insurance?
Our policies cover boats, RVs, motorcycles, and golf carts with options for comprehensive coverage, mechanical breakdown protection, and on-water towing services.