Business Details
22 Years
experience
Emergency
services
Your Trusted Insurance Partner in San Francisco
Traci Hollander has been a trusted partner in the San Francisco community for over two decades, specializing in personalized insurance and financial services. Founded on principles of integrity, inclusivity, and exceptional service, we pride ourselves on understanding the unique needs of our clients, from individuals to small businesses. With a team of licensed professionals, many of whom are bilingual, we offer tailored solutions for auto, home, life, health, and pet insurance, as well as investment and banking services.Our deep roots in the Castro District and broader Bay Area allow us to serve clients with a nuanced understanding of local and regional needs. Backed by State Farms industry-leading resources and a commitment to community development, we provide expert risk assessment, transparent communication, and proactive support to help clients protect their futures confidently.
Services
Auto Insurance
Home Insurance
Life Insurance
Pet Insurance
Business Insurance
Renters Insurance
Condo Insurance
Motorcycle Insurance
RV Insurance
Investment Services
Details
- Year established: 2004
Highlights and features
- We offer 21 years of community-rooted insurance expertise in San Francisco.
- Our bilingual team provides personalized service in Spanish, French, and Mandarin.
- We specialize in tailored risk assessments for auto, home, and business coverage.
- Our office supports local diversity and women-in-business initiatives through active community involvement.
- We provide 24/7 contact options for urgent insurance needs and consultations.
What people say
Exceptional service
Bilingual support
Personalized attention
Community involvement
Prompt assistance
Services
Auto Insurance
Our auto insurance policies provide comprehensive protection for vehicles and drivers across San Francisco. Coverage includes collision, liability, and rental reimbursement, with discounts for safe driving and bundled policies. We specialize in tailored plans that adapt to individual driving habits, vehicle types, and risk profiles, ensuring clients receive cost-effective protection while maintaining flexibility for changing needs.
Home Insurance
Home insurance solutions safeguard residential properties against fire, theft, and natural disasters in the Bay Area. Policies include dwelling coverage, personal property protection, and liability insurance. Our team assists with risk assessments for unique property features and offers guidance on flood or earthquake endorsements, ensuring homeowners maintain financial security against location-specific risks.
Life Insurance
Life insurance plans provide financial protection for beneficiaries through term and permanent coverage options. We help clients determine appropriate death benefit amounts based on family needs, mortgage obligations, and future expenses. Our advisors explain policy nuances like cash value accumulation and underwriting requirements, ensuring informed decisions for long-term security.
Pet Insurance
Pet insurance covers veterinary expenses for accidents, illnesses, and chronic conditions through Trupanion partnerships. Policies include customizable deductibles and reimbursement levels for dogs and cats. We educate clients on coverage limitations for pre-existing conditions and breed-specific risks, helping pet owners budget for emergency care and routine wellness visits.
Business Insurance
Business insurance protects local enterprises with liability, property, and workers' compensation coverage. We assess industry-specific risks for San Francisco businesses, including cyber liability for tech firms and inventory protection for retailers. Our team helps establish business interruption plans and compliance documentation, ensuring operational continuity during unexpected events.
People
Traci Hollander
Agent/Owner
With 39 years in insurance since joining State Farm at age 16, Traci established this office in 2004 as one of the Castro District's first State Farm agents. She leads community initiatives supporting diversity and women in business.
Diana Lima
Office Manager
A Bay Area native with 15 years of State Farm experience, Diana holds a criminal justice degree from San Francisco State University. She joined the team in 2010, specializing in policy administration and client relations.
Rocio Jimenez
Team Leader
UCLA graduate with global studies expertise, Rocio has served as team leader since 2014. She specializes in complex insurance solutions and multilingual client support, holding dual Spanish and Italian language certifications.
Heather Love
Account Associate
With 20 years in insurance, Heather joined in 2022 after relocating from Las Vegas. She focuses on HOA insurance solutions and actively participates in LGBTQ youth outreach programs.
Alyssa Anderson
Account Associate
Representing State Farm since 2014, Alyssa joined the team in 2021. She specializes in policy updates and document management, leveraging her North Dakota and Arizona insurance experience to serve Bay Area clients.
Questions
What insurance products do you offer?
We provide auto, home, life, health, pet, business, motorcycle, and RV insurance, along with investment services and annuities through State Farm and partner providers.
Can I get a quote online?
While auto quotes require direct contact currently, we offer personalized quotes via phone, text, or in-person consultations at our Castro Street office.
Do you serve areas outside San Francisco?
Yes, we serve the entire Bay Area including Marin County, East Bay communities, and Silicon Valley, with specialized knowledge of local insurance requirements.
Are your team members licensed?
All team members hold active insurance licenses with State Farm, including specialized certifications in property & casualty, life insurance, and financial services.
How do claims work?
File claims directly through our office via phone or online portal. We provide step-by-step guidance and coordinate with State Farm's claims specialists for timely resolution.
Do you offer 24/7 support?
Our office can be contacted 24 hours daily for urgent matters, with team members available for emergency consultations and policy adjustments.
