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Business Details
42 Years
experience
Your Trusted Insurance Partner in Reading, PA
Berks County Insurance has proudly served the insurance needs of Reading and Pennsylvania since 1984. As an independent agency, we represent multiple carriers and offer comprehensive coverage options for auto, home, life, commercial, and specialty insurance. Our experienced team prioritizes personalized service, helping clients understand their coverage options and secure competitive policies. Located in Exeter Township, we combine local expertise with a commitment to first-class customer support. Our agents bring decades of combined experience in personal and commercial insurance lines.

We emphasize transparency, ensuring clients receive tailored solutions that meet their unique needs. Through our online tools, we provide instant quotes for auto and home insurance while maintaining direct support for complex policies. Our reputation as a trusted advisor in Berks County reflects our dedication to client satisfaction. We specialize in niche markets like Boxing/MMA insurance, offering specialized liability and accident coverage. By focusing on education and accessibility, we empower clients to make informed insurance decisions.
Services
Auto Insurance Home Insurance Commercial Insurance Life Insurance Boxing/MMA Insurance Boat Insurance Motorcycle Insurance Renters Insurance RV Insurance
Details
  • Year established: 1984
Highlights and features
  • We offer locally owned and operated services with deep community knowledge
  • Our independent agency provides multiple rate options across various carriers
  • We specialize in niche insurance markets like Boxing/MMA coverage
  • Our experienced team includes licensed experts in property, casualty, and life insurance
  • We combine digital tools with personalized support for seamless policy management
What people say
40% less than current plan Better understanding of coverage Good service
Services
Auto Insurance
Our auto insurance policies protect Pennsylvania drivers with customizable coverage options. We help clients transfer existing policies or establish new coverage to meet state requirements while avoiding penalties like vehicle impoundment. Our independent agency compares multiple carriers to secure competitive rates while explaining coverage details to ensure informed decisions.
Home Insurance
We provide customized home insurance solutions to safeguard your primary residence against damage and liability risks. Our policies protect Pennsylvania homeowners' most valuable assets while offering personalized service through experienced agents familiar with local building codes and regional risk factors. We explain policy details to ensure adequate coverage for your specific property needs.
Commercial Insurance
Our commercial insurance services protect businesses against liability claims, property damage, and operational risks. We offer workers' compensation, inventory protection, and liability coverage tailored to Pennsylvania businesses. Our agents help clients understand policy options for their specific industry while providing competitive quotes through multiple carriers to meet diverse business insurance requirements.
Life Insurance
We offer comprehensive life insurance policies that provide financial protection for your loved ones. Our solutions include term and permanent coverage options that help Pennsylvania residents create financial security for beneficiaries. We explain policy details to ensure clients understand death benefits, premium structures, and policy terms when selecting coverage that meets their family's long-term needs.
Boxing/MMA Insurance
Our specialized Boxing/MMA insurance provides liability and accident coverage for combat sports participants. We offer two package options: General Liability Insurance Coverage for facility owners and Participant Accident Insurance Coverage for athletes. This niche program protects gyms, trainers, and competitors across Pennsylvania and nationwide through policies specifically designed for the unique risks in combat sports training and events.
People
Jim Ruoff
Agency Owner
With over 35 years in insurance, Jim founded Berks County Insurance in 1986. He specializes in personal and commercial lines, advocating for independent agency benefits to provide clients multiple carrier options while delivering competitive solutions tailored to individual needs.
Rose Senft
Office Manager
As Senior Licensed CSR with decades of experience, Rose manages policy servicing and quote generation. She combines technical expertise with personalized service to help Pennsylvania residents find cost-effective insurance solutions while maintaining exceptional client support for both new and existing policyholders.
Cole James Ruoff
Sales Associate
A Temple University graduate licensed in Property & Casualty Insurance, Cole joined in 2024. He specializes in personal and commercial lines, leveraging market knowledge to secure competitive rates. He focuses on prompt service and comprehensive coverage solutions for Pennsylvania residents and businesses.
Tyler Spare
Customer Support
Alvernia University graduate Tyler provides claims assistance and policy support. Licensed in Life & Health Insurance, he helps clients with premium payments and service requests while maintaining commitment to first-class customer service standards for all policyholders in Pennsylvania.
Scott Hauck
Life Insurance Associate
With over 20 years' experience, Scott specializes in individual and group life insurance products. Joining in 2024 as an independent broker, he advises clients on life insurance strategies, helping Pennsylvania residents create financial protection plans that meet their specific family and business needs.
Questions
What types of insurance do you offer?
We provide auto, home, life, commercial, boat, motorcycle, renters, RV, and specialized Boxing/MMA insurance policies tailored to Pennsylvania residents and businesses nationwide.
How do you help clients find the best rates?
As an independent agency, we compare multiple carriers to secure competitive rates while maintaining personalized service through local agents familiar with Pennsylvania insurance requirements.
Do you serve areas outside Reading, PA?
While based in Reading, we serve all Pennsylvania residents and offer Boxing/MMA insurance coverage nationwide through our specialized programs.
Can I manage my policy online?
Yes, our online portal allows policyholders to view documents, print ID cards, add drivers, make payments, and file claims 24/7 with instant access to policy information.
What is Boxing/MMA insurance?
Our specialized coverage provides liability protection and accident insurance for boxing and mixed martial arts participants, including event-specific and annual policy options tailored to gyms and athletes.
How quickly can I get a quote?
Request instant auto and home insurance quotes online in under 5 minutes, or contact our office for personalized commercial, life, or specialty insurance quotes within 24 hours.