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Business Details
50+ Years
experience
Trusted Insurance Solutions in Jasper, AL
Grice Lacy Insurance Agency has been a trusted name in insurance services since 1973, founded by Lacy Grice in Jasper, Alabama. As a second-generation owner, Jeff Grice has led the agency since 1990, building on over 50 years of combined family experience in the industry. Our team specializes in delivering personalized insurance solutions tailored to the unique needs of individuals and businesses across Walker County and surrounding areas. With certifications such as Certified Insurance Counselor since 1982 and affiliations with national organizations like Independent Insurance Agents and Brokers of America, we prioritize client education and competitive pricing.

Our commitment to community is reflected in Jeff Grice's leadership roles, including Past President of Alabama Independent Insurance Agents and service at Woodland Trace Church of Christ. We leverage relationships with multiple providers, including Travelers, Safeco, and Nationwide, to ensure clients receive comprehensive coverage options. Our approach combines the personalized attention of a family-owned business with the reliability of major industry providers, ensuring clients feel confident in their insurance decisions.
Services
Home Insurance Auto Insurance Life Insurance Business Insurance Commercial Property Insurance Professional Liability Insurance Workers' Compensation Farm Insurance Umbrella Policies RV & Boat Insurance
Details
  • Year established: 1973
Highlights and features
  • We offer over 50 years of experience in insurance services.
  • Our team holds certifications like Certified Insurance Counselor since 1982.
  • We partner with multiple providers for competitive rate comparisons.
  • Our owner has served as Alabama Independent Insurance Agents' Past President.
  • We provide personalized service tailored to local community needs.
Associations and certifications
  • Certified Insurance Counselor
  • Independent Insurance Agents and Brokers of America
  • Alabama Independent Insurance Agents
  • Trusted Choice Member
Services
Life Insurance
We offer comprehensive life insurance solutions including term, universal, and whole life policies. Our agents help clients understand policy nuances like cash value accumulation and premium flexibility. With decades of experience, we guide families and business owners in securing financial protection tailored to their long-term goals and budget constraints.
Business Insurance
Our business insurance services protect companies against liabilities through policies like commercial auto, workers' compensation, and cyber liability. We specialize in creating customized risk management strategies for Walker County businesses, ensuring coverage aligns with industry-specific needs while maintaining cost-effectiveness through multiple provider partnerships.
Home Insurance
We provide homeowners and renters insurance for primary residences, vacation properties, and specialty dwellings. Our policies cover structural damage, personal belongings, and liability risks. We offer tailored solutions for unique properties including mobile homes, farms, and high-value estates across Jasper and surrounding areas.
Auto Insurance
Our auto insurance services cover personal and commercial vehicles with options for liability, collision, and comprehensive protection. We assist clients in navigating coverage requirements for standard automobiles, RVs, motorcycles, and specialty vehicles while ensuring competitive rates through our provider network.
Umbrella Policies
We offer umbrella insurance to provide additional liability protection beyond standard policy limits. This service safeguards clients' assets against catastrophic claims from incidents like severe accidents or lawsuits. Our agents help determine appropriate coverage levels based on individual risk profiles and existing insurance policies.
People
Jeffrey C. Grice
President
Jeff Grice has led Grice Lacy Insurance Agency since 1990, building on his father's legacy since 1973. A Certified Insurance Counselor since 1982, he brings deep expertise in risk management and holds leadership roles in state and national insurance organizations.
Questions
What types of insurance do you offer?
We provide home, auto, life, business, farm, and specialty insurance including RVs, boats, and umbrella policies for individuals and businesses in Walker County.
Do you offer business insurance policies?
Yes, we offer commercial auto, workers' compensation, professional liability, cyber insurance, and other business coverage options tailored to local companies' specific needs.
How can I get a personalized insurance quote?
Contact us at 205-221-2620 or visit our Jasper office to speak with an agent who will assess your needs and provide customized coverage options and competitive rates.
Are you affiliated with major insurance providers?
We partner with leading insurers like Travelers, Safeco, Liberty Mutual, Nationwide, and Progressive to offer diverse coverage options while maintaining personalized service.
What areas do you serve?
We primarily serve Walker County and surrounding areas in Alabama, providing insurance solutions to both urban and rural communities.