Business Details
Advocating for Florida's Insurance Industry
The Personal Insurance Federation (PIFF) serves as a leading advocate for the personal lines property and casualty insurance industry in Florida. Representing national insurance carriers and their subsidiaries, including major insurers like Allstate, GEICO, and State Farm, PIFF works to ensure a healthy and competitive insurance marketplace for Florida consumers. With a focus on legislative and regulatory advocacy, the organization collaborates with state legislators, the Governor, Florida Cabinet members, and agency leaders to address market challenges and promote sustainable solutions.PIFF's efforts are grounded in protecting consumer interests while fostering industry stability, as evidenced by its role in recent reforms curbing abusive litigation and supporting mitigation programs like the My Safe Florida Home initiative. The organization maintains a strong presence in Tallahassee, where it leverages decades of combined experience in insurance regulatory law and policy development to shape Florida's insurance landscape.
Services
Legislative Advocacy
Regulatory Compliance
Industry Representation
Consumer Education
Catastrophe Preparedness
Highlights and features
- We represent national insurance carriers with over $23 billion in Florida homeowner and auto premiums.
- Our team includes legal and policy experts with decades of experience in insurance regulatory law.
- We advocate for reforms that stabilize the insurance market and reduce litigation abuse.
- Our legislative priorities focus on long-term solutions for Floridians' insurance affordability.
- We collaborate directly with state leaders to address hurricane preparedness and consumer rights.
Services
Legislative Advocacy
PIFF actively engages with Florida legislators to shape insurance policy reforms. Our advocacy focuses on reducing litigation abuse, stabilizing premiums, and improving consumer access to affordable coverage. We work directly with state leaders to implement market-driven solutions that benefit both insurers and policyholders.
Regulatory Compliance
We ensure member companies adhere to evolving insurance regulations while advocating for balanced policies. Our team monitors state mandates and collaborates with agencies like the Florida Office of Insurance Regulation to maintain fair compliance frameworks that protect consumers and insurers alike.
Catastrophe Preparedness
PIFF promotes hurricane resilience through initiatives like the My Safe Florida Home program. We advocate for funding and policies that help homeowners strengthen properties against storms, reducing long-term insurance costs and improving community safety.
People
Michael Carlson
President/CEO
Former Deputy Chief of Staff for Florida's CFO, with expertise in insurance law and legislative affairs. Leads PIFF's advocacy efforts in Tallahassee.
Scott Matiyow
Vice President, Legislative and Regulatory Affairs
Former Florida Senate analyst specializing in property insurance issues. Directs PIFF's legislative strategy and regulatory engagement.
Questions
What is PIFF's primary mission?
PIFF advocates for a competitive, consumer-focused insurance market in Florida through legislative and regulatory engagement.
Which insurers does PIFF represent?
PIFF represents national carriers like Allstate, GEICO, Farmers, Progressive, and State Farm in Florida.
How does PIFF address hurricane risks?
We support mitigation programs like My Safe Florida Home and advocate for resilient insurance policies.
What legislative reforms has PIFF prioritized?
Recent priorities include curbing abusive litigation and stabilizing reinsurance costs for Floridians.
How can consumers benefit from PIFF's work?
Our advocacy aims to reduce insurance costs and improve market stability for Florida homeowners.
