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Business Details
43 Years
experience
Your Trusted Insurance Partner in Lake Placid, FL
First Insurance of Lake Placid has been serving the Florida Heartland since 1983, providing personalized insurance solutions tailored to individual and business needs. As an independent agency, we represent multiple top-rated insurance companies, allowing us to offer competitive coverage options that align with each client's unique circumstances. Our team of experienced agents is committed to delivering hometown service, combining local expertise with comprehensive industry knowledge to ensure clients receive the right protection at the right price. We specialize in personal and commercial insurance lines, including auto, home, life, flood, and business policies, while maintaining a client-centric approach that prioritizes long-term relationships over transactional interactions.

With over four decades of service in Highlands County, we have built a reputation for reliability, transparency, and dedicated support during both routine and crisis situations. Our mission remains focused on helping clients navigate insurance complexities, create financial safeguards, and achieve peace of mind through customized risk management strategies.
Services
Auto Insurance Homeowners Insurance Business Insurance Life Insurance Flood Insurance Condominium Insurance Motorcycle Insurance Recreational Vehicle Insurance Workers Compensation Commercial Property Insurance
Details
  • Year established: 1983
Highlights and features
  • We provide personalized insurance solutions tailored to individual needs
  • Our team has over 40 years of combined experience in the insurance industry
  • We offer free quotes and dedicated personal service for all clients
  • We maintain strong relationships with multiple top-rated insurance carriers
  • We prioritize long-term client relationships over transactional interactions
What people say
Amazing service Great hometown vibe Best insurance agency Caring and honest Over 40 years experience
Services
Auto Insurance
Auto insurance policies protect against financial losses from vehicle damage, liability claims, and medical expenses following accidents. Our agency helps clients select appropriate coverage levels based on driving habits, vehicle value, and state requirements. We offer competitive rates through multiple carriers while maintaining personalized service for policy adjustments and claims support.
Homeowners Insurance
Homeowners insurance provides financial protection against property damage, personal liability claims, and additional living expenses during home repairs. We offer customizable policies that cover structural elements, personal belongings, and liability risks while helping clients understand policy details and coverage limitations specific to their properties.
Business Insurance
Business insurance protects companies from financial risks associated with property damage, liability claims, and operational disruptions. Our commercial policies cover general liability, property protection, professional liability, and workers compensation while providing tailored solutions for small businesses and specialized industries in Highlands County.
Life Insurance
Life insurance policies provide financial security for beneficiaries through death benefits that replace lost income and cover final expenses. We offer term, whole, and universal life insurance options with flexible premium structures, helping clients select appropriate coverage amounts based on family needs and long-term financial planning goals.
Flood Insurance
Flood insurance covers property damage from flooding events not included in standard homeowners policies. We provide National Flood Insurance Program (NFIP) compliant coverage for residential and commercial properties in high-risk areas, explaining policy details about waiting periods, coverage limits, and claims processes for flood-related losses.
Questions
What types of insurance do you offer?
We offer auto, home, life, flood, business, motorcycle, and recreational vehicle insurance for individuals and commercial clients in Highlands County.
How can I get a free insurance quote?
Request a quote online through our website or call us directly at (863) 465-7000 to speak with an agent about personalized coverage options.
Do you specialize in local insurance needs?
Yes, we focus on Highlands County residents and businesses, understanding regional risks and providing tailored insurance solutions since 1983.
Can you help with existing insurance policies?
We review current policies to identify coverage gaps and offer alternatives that better meet your needs while maintaining continuous protection.
Is flood insurance required in Highlands County?
Flood insurance is mandatory for properties in designated high-risk flood zones with federally backed mortgages, but we recommend it for all property owners due to regional weather patterns.