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Business Details
50+ Years
experience
Your Trusted Insurance Partner in Columbiana, AL
As the oldest insurance agency in Shelby County, RUX Carter Insurance has served families and businesses in Central Alabama for over a century. Established in 1906, we transitioned from traditional methods to modern technology while maintaining our commitment to personalized service. Our family-owned agency prioritizes building long-term relationships, offering tailored insurance solutions through a network of trusted carriers. With three generations of leadership, including industry-recognized professionals, we combine deep local knowledge with extensive expertise to protect our clients' assets.

Our approach focuses on understanding individual needs, ensuring comprehensive coverage, and delivering exceptional customer service. We actively engage in community development, reflecting our dedication to the regions we serve. Today, our team brings over 100 years of combined experience, ensuring clients receive informed guidance and reliable support.
Services
Personal Insurance Commercial Insurance Life & Health Insurance Bond Insurance Claims Services
Details
  • Year established: 1906
Highlights and features
  • We offer over 100 years of experience serving Shelby County families and businesses.
  • Our family-owned agency maintains multi-generational leadership with industry-recognized expertise.
  • We provide access to multiple insurance markets for comprehensive coverage options.
  • Our team brings over 100 combined years of insurance industry experience.
  • We prioritize personalized service and long-term client relationships.
Services
Personal Insurance
We provide customized personal insurance solutions including homeowners, automobile, and specialty coverage. Our agents work directly with clients to assess individual needs and develop comprehensive protection plans. With access to multiple carriers, we ensure competitive pricing and tailored coverage options for all life stages.
Commercial Insurance
Our commercial insurance services protect businesses of all sizes with comprehensive coverage options. We offer liability protection, property insurance, and specialized policies for unique business needs. Our team provides risk assessment, compliance support, and claims assistance to ensure business continuity and financial protection.
Life & Health Insurance
We offer life insurance solutions including term, whole, and universal life policies to secure financial futures. Our health insurance marketplace helps individuals find ACA-compliant coverage. Our advisors provide personalized guidance to develop protection strategies that align with clients' financial goals and family needs.
Bond Insurance
We provide surety and fidelity bond solutions for contractors and businesses requiring financial guarantees. Our services include contract bonds, license permits, and employee dishonesty coverage. We help clients meet regulatory requirements while protecting against financial losses from non-performance or employee misconduct.
Claims Services
Our dedicated claims team guides clients through the insurance claims process with personalized support. We provide timely assistance with claim submission, documentation requirements, and resolution tracking. Our goal is to ensure smooth claims processing while advocating for fair and prompt settlements.
People
J.R. White
Founder
Established the agency in 1906 as the first insurance provider in Shelby County. Laid the foundation for our commitment to community service and personalized insurance solutions.
Rux Carter
Former Owner
Purchased the agency in 1947 and incorporated it. Previously worked at Liberty National Insurance Company. Served as Shelby Memorial Hospital board member and Columbiana Kiwanis Club founder.
George Bentley
Agency Principal
Led the agency since 1977 after purchasing from Rux Carter. Served as Alabama Independent Insurance Association president and received State National Director recognition. Brought extensive industry leadership experience.
Rux Bentley
Insurance Agent
Third-generation family member joined in 1994. Received Young Independent Agent of the Year award twice. Served as Alabama Independent Insurance Association president in 2009-2010, continuing family leadership legacy.
Casey Bentley
Commercial Insurance Specialist
Joined the agency in 2007 after corporate IT experience. Holds Commercial Lines Coverage Specialist designation. Focuses on commercial and personal insurance solutions with modern risk management approaches.
Questions
What types of insurance do you offer?
We provide personal, commercial, life & health insurance, and bond insurance solutions tailored to individual and business needs.
How do you help clients choose insurance?
Our agents assess your specific needs, then compare options from multiple carriers to find the best coverage and pricing.
How long have you been in business?
We've served Shelby County since 1906, making us the oldest insurance agency in the area.
How do I file a claim?
Visit our website for claim filing instructions or contact our office directly during business hours for immediate assistance.
Do you serve businesses of all sizes?
Yes, we provide commercial insurance solutions for small businesses to large corporations with personalized service.