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Business Details
46 Years
experience
Your Trusted Insurance Partner in Lakeland, FL
Larry Greenwald Insurance has been a trusted independent insurance agency serving Lakeland and the state of Florida for over 40 years. Specializing in personal lines insurance, we provide comprehensive coverage for automobiles, homes, boats, motorcycles, and recreational vehicles through leading A+ rated companies. Our commitment to personalized service ensures clients receive tailored policies that meet evolving needs while maintaining affordability.

With a small but dedicated team, we prioritize clear communication to help clients understand their coverage and make informed decisions. Our agency remains dedicated to the values established by founder Larry Greenwald, focusing on integrity, efficiency, and community trust.
Services
Auto Insurance Home Insurance Motorcycle Insurance RV/Travel Trailer Insurance Boat Insurance Renters Insurance General Liability Umbrella Policies
Details
  • Year established: 1980
Highlights and features
  • We offer over 40 years of experience in personal lines insurance.
  • Our policies come through A+ rated insurance companies.
  • We provide personalized coverage tailored to individual needs.
  • Our team prioritizes clear communication and customer education.
  • We conduct free policy reviews to ensure optimal coverage.
Services
Auto Insurance
Our auto insurance policies protect drivers at every life stage with customizable coverage options. We partner with A+ rated insurers to offer competitive rates for liability, collision, and comprehensive protection. Our team helps clients navigate coverage limits and deductibles to ensure financial security in case of accidents or damage.
Home Insurance
We provide homeowners and renters insurance policies that safeguard against common risks like fire, theft, and weather damage. Our packages include coverage for personal belongings, liability protection, and additional living expenses. We specialize in tailoring policies for both primary residences and rental properties.
Motorcycle Insurance
Our motorcycle insurance offers protection for daily commuters and weekend riders alike. Policies cover customizations, personal effects, and liability for bodily injury or property damage. We provide competitive rates while ensuring adequate protection for various motorcycle types and riding habits.
RV/Travel Trailer Insurance
We insure motorhomes, travel trailers, and mobile homes with policies covering collision damage, roadside assistance, and personal liability. Our coverage options protect both full-time residents and occasional travelers, including specialized protection for custom features and personal belongings.
Boat Insurance
Our boat insurance policies cover damage from collisions, weather events, and theft. We offer liability protection for bodily injury and property damage, along with coverage for personal watercraft and fishing equipment. Policies are tailored to both casual boaters and frequent water enthusiasts.
People
Joanna Graff
Agent/Manager
Joanna joined LGI in 2012, advancing from receptionist to licensed agent and office manager. She holds a bachelor's degree from the University of South Florida and brings dedication and expertise to client interactions daily.
April Willis
Agent
April joined LGI in 2014 after 20 years in administrative roles. She completed the Bartow Chamber Leadership Program and obtained her agent license in 2022, combining experience with client-focused service.
Larry Greenwald
Founder
Larry founded the agency in 1980 after 11 years at State Farm. He earned a business degree from USF and built LGI on principles of integrity and community service before passing in 2020.
Questions
Can I make policy changes online?
Policy changes cannot be made through our online form. Please contact our office directly to update your coverage or adjust policy details.
What areas do you serve?
We primarily serve Florida and Georgia, offering insurance products tailored to local needs and regulations in both states.
What insurance types do you offer?
We provide auto, home, motorcycle, boat, RV, renters, and general liability insurance, along with umbrella policies for additional asset protection.
Are your insurance rates competitive?
We work with multiple A+ rated carriers to ensure competitive pricing while maintaining high coverage standards for all our clients.