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Business Details
13 Years
experience
Your Trusted Insurance Partner in Edina, MN
Willow Wood Insurance Agency was founded in 2013 with a vision to create a community-centric, women-led insurance agency that prioritizes integrity, sustainability, and support for both clients and team members. Our founder, Lisa Hengel, built upon her experience in community building and her uncle's legacy from Hawkins Insurance to establish a values-driven agency dedicated to empowering women through stable careers while serving clients with care. We specialize in home, auto, life, and specialty insurance policies tailored to individual needs across Minnesota, Wisconsin, and Arizona.

Our team maintains active industry education through regular training and conferences to ensure we provide up-to-date solutions. We combine personalized service with strategic carrier partnerships to deliver comprehensive coverage options while maintaining our commitment to community engagement and women's empowerment initiatives.
Services
Home Insurance Auto Insurance Life Insurance Personal Umbrella Insurance Renters Insurance Condo Insurance Pet Insurance Recreational Vehicle Insurance
Details
  • Year established: 2013
Highlights and features
  • We are a women-led insurance agency committed to community values
  • Our team maintains active industry education through regular training
  • We offer personalized policies tailored to individual client needs
  • We combine local expertise with strategic carrier partnerships
  • We specialize in serving Minnesota, Wisconsin, and Arizona residents
What people say
Highly recommended Quick and kind Saved us money Amazing insurance agent Best service
Services
Home Insurance
Our home insurance policies protect your primary residence against common risks including fire, theft, and weather damage. We offer customizable coverage options to protect your home's structure and personal belongings. Our agents work with multiple carriers to find policies that match your specific needs and budget.
Auto Insurance
We provide comprehensive auto insurance coverage for personal vehicles including liability protection, collision coverage, and uninsured motorist protection. Our team helps clients understand policy options and select appropriate coverage levels based on driving habits and vehicle value. We offer competitive rates through our carrier partnerships.
Life Insurance
Our life insurance solutions provide financial protection for your loved ones through term and permanent policy options. We help clients determine appropriate coverage amounts based on family needs and financial obligations. Our agents explain policy features to ensure you understand long-term benefits and investment components.
Renters Insurance
We offer affordable renters insurance policies that protect personal belongings against common risks like fire and theft. Our policies include liability protection and additional living expenses coverage. We help tenants understand policy limitations and select appropriate coverage levels for their rental properties.
Pet Insurance
Our pet insurance options help cover veterinary expenses for accidents, illnesses, and routine care. We provide policy comparisons to help pet owners select appropriate coverage levels. Our agents explain policy exclusions and reimbursement structures to ensure clear understanding of benefits.
People
Lisa Hengel
Founder and Owner
Lisa founded Willow Wood Insurance in 2013 after taking over her uncle's agency. She completed the Goldman Sachs 10k Small Business program and advocates for Insure Equality. She holds a Bachelor of Arts in English Education from St. Mary's University.
Kristen Walkup
Office Manager / Licensed Agent
Kristen has been a licensed agent since 2014 with a CPIA designation. She graduated from the University of Minnesota with a Journalism degree. She focuses on client education and policy comparisons while serving the Hispanic community in Spanish.
Lynn Schnell
Account Specialist / Licensed Agent
Lynn brings decades of insurance experience with a CISR designation since 2004. She specializes in personal insurance while maintaining commercial expertise. Her client-centered approach focuses on understanding individual needs to create tailored insurance solutions.
Siri Shelstad
Licensed Insurance Agent & Marketing Specialist
Siri joined Willow Wood in 2024 after graduating from Gustavus Adolphus College. She manages incoming business and marketing initiatives. Her client-focused approach emphasizes clear communication and personalized service for life-changing insurance decisions.
Questions
What types of insurance do you offer?
We provide home, auto, life, renters, condo, pet, and recreational vehicle insurance policies tailored to individual needs across Minnesota, Wisconsin, and Arizona.
Which states do you serve?
We are licensed to serve clients in Minnesota, Wisconsin, and Arizona with personalized insurance solutions for homes, vehicles, and life coverage.
How can you help me save money on insurance?
Our agents compare policies across multiple carriers to find competitive rates while maintaining appropriate coverage levels. We analyze existing policies to identify potential savings opportunities.
Do you work with multiple insurance carriers?
Yes, we partner with carefully selected insurance carriers to provide diverse coverage options and ensure clients receive policies that best match their specific needs.
How do I start a new insurance policy?
Contact our office to schedule a consultation where we'll assess your insurance needs, compare carrier options, and help you select the most appropriate coverage for your situation.