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Business Details
21 Years
experience
Trusted Long-Term Care Insurance Solutions
Essential Plans of Insurance specializes in long-term care insurance solutions, helping families protect their financial future while ensuring quality care for aging loved ones. With over two decades of experience, our team provides personalized policy recommendations based on comprehensive evaluations of clients' health, financial status, and family needs. We prioritize confidentiality, utilizing encrypted systems to safeguard sensitive information throughout the application process. Our proprietary evaluation methodology considers factors such as age, medical history, and asset protection strategies to deliver tailored coverage solutions.

As industry experts, we guide clients through complex insurance options including traditional policies, hybrid life insurance riders, and home care-specific coverage. Our commitment to transparency ensures no hidden fees or data sharing beyond necessary application requirements. We serve clients nationwide with offices in Portsmouth, NH, and Long Beach, CA, offering both in-person consultations and virtual support through our secure online platform.
Services
Long-Term Care Insurance Medicaid Planning Estate Protection Hybrid Policy Solutions Home Care Coverage
Details
  • Year established: 2005
Highlights and features
  • We offer 20+ years of specialized expertise in long-term care insurance planning
  • Our proprietary evaluation process considers 6 key factors for personalized coverage
  • We maintain strict data confidentiality with encrypted information systems
  • We provide nationwide service with local office expertise in two states
  • Our team offers unbiased comparisons of all policy types including traditional and hybrid options
What people say
Thorough evaluation process Personalized policy recommendations Expert guidance Peace of mind Confidential handling
Services
Long-Term Care Insurance
We provide comprehensive long-term care insurance solutions that protect assets while ensuring quality care options. Our policies cover home care, assisted living, and nursing home facilities with customizable benefit structures. Clients receive detailed analysis of coverage options including daily benefit amounts, elimination periods, and inflation protection features.
Medicaid Planning
Our Medicaid planning services help clients navigate eligibility requirements while preserving assets. We explain partnership state benefits, spend-down strategies, and five-year lookback rules. Our experts coordinate with elder law attorneys to create comprehensive protection plans that maintain dignity and choice.
Hybrid Policy Solutions
We offer hybrid policies combining life insurance with long-term care benefits. These solutions provide death benefits while addressing care needs, with options for shared coverage between spouses. Our analysis includes benefit conversion rates, policy growth projections, and estate impact considerations.
Home Care Coverage
Our home care coverage solutions support aging in place with flexible hour-based policies. We help clients understand coverage limits, caregiver qualifications, and service coordination. Policies include provisions for skilled nursing visits and specialized dementia care when needed.
Estate Protection
We specialize in protecting inheritances through strategic policy structuring. Our services include analyzing state-specific Medicaid rules, creating irrevocable trusts, and implementing tax-efficient transfer strategies. We coordinate with financial advisors to maintain overall wealth management goals.
People
Jim Better
CEO
Jim Better, CLTC, has over 20 years of experience in long-term care planning. He specializes in policy analysis, Medicaid strategies, and hybrid insurance solutions. Jim focuses on educating families about proactive care planning while protecting generational wealth.
Questions
What factors determine long-term care insurance costs?
Premiums depend on age, health status, coverage amount, benefit period, and inflation protection. A 50-year-old couple might pay $3,700 annually for $162,000 in initial coverage.
What's the difference between traditional and hybrid policies?
Traditional policies cover only long-term care with Medicaid partnership benefits. Hybrid policies combine life insurance with LTC riders, offering death benefits if care isn't needed.
How does Medicaid eligibility work with asset protection?
Medicaid requires spending down assets to poverty levels. Partnership states like NH allow retaining $119,000 plus policy value. Five-year lookback rules apply to asset transfers.
What home care services are typically covered?
Coverage includes assistance with daily living activities, skilled nursing visits, medication management, and specialized dementia care. Policies specify hourly limits and caregiver qualifications.
How do I start the long-term care planning process?
Begin with our free LTC PreScreen evaluation. We'll assess your health, financial situation, and family needs to recommend appropriate coverage options during a personalized consultation.