Business Details
10 Years
experience
Your Trusted Insurance Partner in Fort Myers, FL
Southern Comfort Insurance was founded in 2016 with a mission to provide personalized insurance solutions that prioritize client needs over corporate interests. Our team of licensed professionals conducts comprehensive needs assessments to tailor coverage options for individuals, families, and businesses. With expertise in home, health, life, Aflac, and commercial insurance, we combine eight years of industry experience with a commitment to transparency and client education. Our approach emphasizes proactive risk management and simplifying complex insurance processes through face-to-face consultations.As a locally owned agency in Fort Myers, FL, we maintain partnerships with multiple carriers to offer competitive rates while ensuring ongoing support throughout the claims process. Our dedication to community values is reflected in our 24/7 availability for urgent matters and our focus on building long-term relationships rather than transactional interactions.
Services
Home Insurance
Health Insurance
Aflac Coverage
Life Insurance
Auto Insurance
Commercial Insurance
Vision Insurance
Dental Insurance
Medicare Plans
Property & Casualty
Details
- Year established: 2016
Highlights and features
- We conduct personalized needs assessments before recommending coverage options
- Our team holds eight years of combined experience in multiple insurance sectors
- We partner with Aflac and multiple carriers for comprehensive coverage options
- Our founder maintains active Florida insurance licenses (Agency L110700, Individual W340534)
- We provide 24/7 client support for urgent insurance matters
What people say
Super Professional
Best coverage options
Efficient claims process
Knowledgeable staff
Personalized service
Services
Home Insurance
Protect your Florida home against disasters with customizable policies that cover property damage and liability. We partner with multiple carriers to find competitive rates while ensuring comprehensive protection against hurricane, flood, and other regional risks. Our agents help navigate state-specific requirements and recommend appropriate coverage limits based on individual needs.
Health Insurance
Access affordable health coverage options for families and employers through private insurers and ACA-compliant plans. We specialize in preventative care coverage, prescription drug plans, and major medical protection. Our needs assessment process helps clients understand network options, deductible structures, and out-of-pocket maximums to select the most cost-effective solution.
Aflac Policies
Secure supplemental coverage for critical illnesses, accidents, and disability through Aflac's guaranteed issue plans. We assist with policy selection for cancer, hospital stays, and short-term income protection. Our team provides claims support to ensure timely payouts for policyholders facing unexpected medical expenses or income loss.
Life Insurance
Protect loved ones with term life and cash value whole life policies tailored to financial obligations. We offer no-medical-exam options and coverage for pre-existing conditions through specialized carriers. Our partners provide tax-free retirement income solutions and final expense coverage to meet diverse protection needs across different life stages.
Commercial Insurance
Safeguard Florida businesses with liability, property, and workers' compensation coverage. We help establish risk management strategies that protect assets while meeting state regulatory requirements. Our commercial policies include business interruption insurance and specialized coverage for industry-specific risks, ensuring comprehensive protection for growing enterprises.
People
Amber Peterson
Founder & Licensed Agent
Amber Peterson established Southern Comfort Insurance in 2016 after transitioning from accounting to insurance. She holds Florida licenses for life, health, and property/casualty insurance. With Aflac partnership since 2016, she specializes in personalized coverage solutions for Lee County residents.
Rhonda Byrd
Office Manager
Rhonda Byrd, Amber Peterson's mother, has served as office manager since 2021. She specializes in Aflac claims processing and client support. With prior experience in administrative roles, she manages policyholder communications and ensures smooth claims submission processes for supplemental insurance policies.
Rob Boyd
Life Insurance Partner
Rob Boyd provides life insurance and retirement solutions in Fort Myers. With expertise in term life, whole life, and tax-free retirement income, he helps clients protect families and plan for financial security. He offers personalized consultations for individuals with various health conditions.
Margie Tann
Property & Casualty Partner
Margie Tann brings 38 years of insurance experience to Southern Comfort's property and casualty division. A Florida resident with a science degree from Kent State University, she specializes in homeowners and commercial property coverage. Her expertise includes risk assessment and customized protection plans for Florida's unique climate challenges.
Questions
What types of insurance do you offer?
We provide home, health, life, auto, commercial, vision, dental, Medicare, and Aflac supplemental insurance policies tailored to Florida residents' needs.
How do you help clients choose coverage?
We conduct personalized needs assessments to understand your specific requirements before recommending customized insurance solutions across multiple product lines.
Can you assist with existing policies?
Yes, we review current coverage to identify gaps and help transition policies while ensuring continuous protection during the switch.
How does the claims process work?
Contact our office to initiate claims, and our team guides you through documentation requirements while advocating for timely resolution with insurers.
Do you offer 24/7 support?
While appointments are scheduled during regular business hours, we provide emergency contact options for urgent insurance matters outside standard operating hours.
Are you affiliated with specific insurance companies?
We partner with Aflac for supplemental policies and maintain relationships with multiple carriers to offer competitive options across all insurance categories.
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