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Business Details
17 Years
experience
Your Trusted Employee Benefits Partner in Michigan
Edge Insurance Group was founded on the principle that business is earned by delivering value through consistent communication, transparency, and the sharing of knowledge and resources. With over 175 years of combined group insurance experience, our team specializes in employee benefits program design, implementation, and servicing. We believe in balancing speed, technology, and personal interaction to build comprehensive employee benefits strategies tailored to each client's unique culture and goals. Our services include strategic plan design, employee education and enrollment, eligibility management, member advocacy, compliance review, financial reporting, and strategic partnerships.

We serve clients throughout the Great Lakes region from our offices in Grandville and Lansing, Michigan. Our commitment to client satisfaction is reflected in testimonials from long-term partners like Brembo North America and Serv-U-Success, who praise our personalized approach and expertise in navigating complex benefits landscapes. We prioritize staying ahead of industry changes through trusted resources and relationships with top law firms, accounting firms, and HR technology providers.
Services
Strategic Plan Design Employee Education Eligibility Management Member Advocacy Compliance Review Financial Reporting Strategic Partnerships
Details
  • Year established: 2009
Highlights and features
  • We offer over 175 years of combined group insurance experience.
  • Our team provides personalized employee benefits strategies tailored to your company's unique needs.
  • We maintain strategic partnerships with top industry providers for comprehensive solutions.
  • Our services include compliance review and support for evolving regulations.
  • We deliver customized financial reporting for informed benefit planning decisions.
What people say
Outstanding level of service Trusted member of the family Efficient and personal touch Quick response times Helped control costs without sacrificing coverage
Services
Strategic Plan Design
Our team develops customized employee benefit packages aligned with organizational culture and goals. We combine product design, insurance carrier relationships, and funding arrangements to create multi-year plans. Services include carrier selection, contract negotiation, and implementation of self-insured or fully insured options.
Employee Education
We help employers communicate benefits effectively through customized enrollment packets, online systems, and on-site meetings. Our tools simplify complex coverage details for employees during open enrollment or new hire orientation, reducing administrative burdens for HR teams.
Eligibility Management
We streamline benefits administration with online enrollment systems, HIPAA-compliant data transfers, and payroll integration. Our team manages enrollment changes, COBRA compliance, and Section 125 pre-tax deductions while maintaining accurate eligibility records.
Compliance Review
Our experts monitor legislative changes and provide resources to maintain compliance. We offer support for healthcare reform requirements, COBRA administration, and FMLA regulations, helping clients avoid penalties through proactive compliance strategies.
Financial Reporting
We provide monthly reporting on plan performance, including claims analysis, utilization trends, and demographic insights. This data helps clients make informed decisions about renewal pricing, benefit design, and employee education strategies to optimize their benefits programs.
People
Bob Heintz
Founder
With decades of insurance experience, Bob Heintz co-founded Edge Insurance Group in 2009 after building long-term relationships with clients like Brembo North America. He specializes in strategic benefits planning and client advocacy.
Shelly Schneider
Founder
Shelly Schneider brings extensive employee benefits expertise to Edge Insurance Group. She has worked with clients like CareLinc and Altus, Inc., providing personalized support during open enrollment and compliance management.
Ryan Heintz
Account Executive
Ryan Heintz assists individuals with Medicare and personal insurance solutions. He provides personalized guidance for clients navigating retirement transitions or temporary coverage needs with a focus on international protection options.
Aaron Robinson
Account Executive
Aaron Robinson specializes in individual and small business insurance solutions. He helps clients evaluate medical, dental, and vision coverage options while providing education on enrollment timelines and benefit utilization.
Questions
What employee benefits services do you offer?
We provide strategic plan design, compliance review, financial reporting, eligibility management, and employee education services tailored to Michigan businesses.
Do you support small businesses with benefits administration?
Yes, we offer tools like online enrollment systems and HIPAA-compliant data management to simplify benefits administration for organizations of all sizes.
How do you help with Medicare enrollment?
Our specialists provide personalized Medicare guidance, including plan comparisons, enrollment timelines, and explanations of Part A, B, C, and D options.
Can you assist with compliance requirements?
We monitor legislative changes and provide resources to help clients maintain compliance with healthcare reform, COBRA, and FMLA regulations.
What areas do you serve?
We primarily serve Michigan businesses from our Grandville and Lansing offices, with capabilities extending throughout the Great Lakes region.
How do you handle employee benefit education?
We offer customized enrollment materials, on-site meetings, and online systems to help employees understand their benefits during open enrollment periods.