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Your Trusted Insurance Partner in Lee, MA
AF Viale Insurance Agency has been serving the insurance needs of Berkshire County, MA, for over 109 years, offering personalized service to individuals and businesses. Our agency prioritizes client relationships, ensuring each customer receives tailored protection against life's uncertainties. With a legacy spanning three generations, we combine deep local knowledge with a commitment to evolving with our clients' needs. Our team works diligently to provide comprehensive coverage options through partnerships with top-rated insurance carriers. We emphasize transparency, reliability, and community trust, ensuring clients feel valued beyond just a policy number.

Our dedication to personalized service is reflected in our free reviews and evaluations of existing coverage. With decades of collective experience, we guide clients through complex insurance decisions with clarity and expertise. Our storefront office on Main Street in Lee remains a steadfast community presence, symbolizing our enduring commitment to the region. We pride ourselves on being accessible, knowledgeable, and responsive to the unique needs of every client we serve. This approach has solidified our reputation as a trusted insurance partner for generations.
Services
Auto Insurance Home Insurance Seasonal Home Insurance Condo Insurance Renters Insurance Flood Insurance Motorcycle Insurance RV Insurance Boat Insurance
Highlights and features
  • We offer over 109 years of experience serving Berkshire County's insurance needs.
  • Our team provides personalized service tailored to individual and business requirements.
  • We partner exclusively with A- or A+ rated insurance carriers for reliability.
  • Free policy reviews ensure clients receive optimal coverage at competitive rates.
  • Third-generation ownership guarantees deep local expertise and community commitment.
Services
Auto Insurance
We provide comprehensive auto insurance coverage tailored to protect drivers against liability, collision, and unforeseen events. Our policies include options for bodily injury, property damage, and uninsured motorist protection. With personalized guidance, clients can select coverage that aligns with their driving habits and budget.
Home Insurance
Our home insurance policies safeguard properties against risks like fire, theft, and natural disasters. We offer HO-1 through HO-6 plans with customizable add-ons for specialized needs. Clients benefit from expert advice to ensure adequate protection for their primary residence or vacation properties.
Seasonal Home Insurance
Designed for secondary residences, this coverage protects seasonal or vacation properties against unique risks. Policies include protection for vacant homes and liability coverage during unoccupied periods. We help clients navigate specific requirements for part-time dwellings.
Condo Insurance
This specialized coverage protects condo owners' personal property and interior structures. Policies complement building association coverage while addressing individual unit needs. We ensure clients understand the division of responsibilities between personal and association policies.
Flood Insurance
We offer flood insurance to protect properties in high-risk areas against water damage. Coverage extends to structural components and personal belongings. Our team helps clients assess flood risk and secure appropriate protection through specialized carriers.
People
Paul Viale
Owner
Paul Viale represents the third generation of Viale family leadership with 45 years of experience in South County insurance services. He maintains the agency's legacy of personalized service from the historic Main Street location. His expertise spans auto, home, and commercial insurance for local clients.
Questions
What types of insurance do you offer?
We provide auto, home, seasonal home, condo, renters, flood, motorcycle, RV, and boat insurance policies tailored to individual needs.
How can I get a free policy review?
Contact us at 413-243-0347 or via email to schedule a complimentary review of your current insurance coverage.
Do you work with multiple insurance carriers?
Yes, we partner with top-rated carriers like Farmers, Hartford, and Foremost Insurance Group to find optimal coverage options.
Are there discounts available for insurance policies?
We help identify potential discounts for safe driving, multiple policies, and home safety features during personalized consultations.
What areas do you serve?
Our primary service area includes Berkshire County, Massachusetts, with a focus on Lee and surrounding communities.
How do I file a claim?
Contact our office directly at 413-243-0347 during business hours to initiate the claims process with our team.